One of the most important aspects of starting and building a successful bookmaking business is aligning yourself with a
quality Pay Per Head company
that will handle the bulk of the administrative aspects that go into
the daily transactions that are a big part of the sports betting
industry.
The dramatic shift towards the use of advanced technology and
state-of-the-art sports betting software has also radically shifted how
wagers are placed and general financial transactions are processed. PPH
companies still employ a trained customer service department as part of
their call centers, but the bulk of the daily activity is processed
online through use of computers and other mobile devices.
For the majority of your customer base, their interaction with your PPH
company will be through a website. You can take the easy way out and
just rely on this generic site to service your customers or you can take
that all-important next step by using a customized website that has
been specifically designed for your bookmaking business. The best part
of all is that the top PPH companies in the sports betting industry will
build and host this customized site at no extra cost to you since it is
already built into the price per head that you pay.
Years ago a typical bookmaker would grow their business locally through
social interactions in their everyday life. This is still a valid
strategy to build a customer base, especially when you are trying to get
a new business off the ground, but we now live in a truly global
environment where you can access customers from any local through your
online presence.
Your customized website hosted by your PPH company is not only the
primary point of contact for your existing customer base, it is by far
the strongest marketing tool you have to expand that base. As an
independent bookmaker you are competing against all the large offshore
sportsbooks that rely heavily on their online presence to attract new
customers to their betting service. By keeping your customized website
fresh and constantly up-to-date, you will give yourself a much better
chance to successfully compete in what has turned into a very
competitive industry.
Your PPH company should be able to offer everything that the big
sportsbooks can in terms worldwide betting lines, live in-play wagers
and direct access to expanded horse racing, casino gambling and online
poker. Your point of difference between your bookmaking business and
faceless sportsbooks is the personal one-on-one service you can provide
on a customer-by-customer basis. Your website will act as the face of
the company, but your individual attention as an independent agent is
what will separate you from the competition.
Another important feature of employing a customized website through your
PPH company is the expertise they bring to the table to both develop
and host the site. You do not have to be a computer wiz or a graphic
design expert to get your site up and running. It is actually a turn-key
operation where the PPH customer service department is more than
willing to walk you through the entire process. You have the chance to
add the design features and website elements that best suit your needs
and their web design experts will build the site from the ground up to
match these specs.
Your PPH company also bears the cost of hosting the site on their
servers, which not only saves you money, it also helps to eliminate any
down time by dealing directly with a trusted source.
If you are currently in the bookmaking business and do not have a
customized website then this task should become your top priority. In
today’s day and age on online interaction you need to bring a level of
professionalism and legitimacy to your operation and a customized
website is a huge step in the right direction. If you already have a
site then your top priority is to make sure you are fully utilizing all
the features and benefits it offers to help grow your business into a
long-term profitable venture.
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